Today more than ever, Ecommerce is leveraged by companies as a way to accelerate growth or simply to stay in business.
However, most businesses still can’t rely on a unified data hub that contains and synchronizes all of their key data sources i.e. eComm Platform, POS, ERP, CRM, Advertising results, Loyalty Programs, etc. to make educated business decisions. This missing piece decreases the value you can add to your customers’ experience and the potential salience of your brand in the long and short term. Without that single Data Hub to unlock and harness this data, the insights and knowledge lay dormant.
The BEEM Platform coupled with our team of Advanced Data Services experts ensures that the data from your various sources are unified and transformed. We provide you with the infrastructure required to get the insights and automated activities needed from your current BI, Communications, CRM, and more, and empower your teams to create highly personalized campaigns, automation across communications, real-time forecasts and so much more.
These factors will increase your campaign's short term results, as well as your brand's long-term awareness.
FAQs
Yes, all in one data model. See complete customer purchase history whether they bought online, on Amazon, or in-store. No more guessing at customer lifetime value across channels.
Most e-commerce companies have working dashboards within a week. Connect Shopify, Google Analytics, and your ad platforms on Monday, review your first revenue dashboard by Friday.
Companies typically identify 2-3 underperforming product categories within the first month, redirecting inventory investment for 15-25% margin improvement. One fashion retailer found $400K in dead inventory by analyzing purchase patterns across their Shopify and warehouse data.
Combine ad spend from Facebook, Google, TikTok with actual revenue from your store. Calculate true CAC by channel, campaign, even individual ad creative. Stop guessing which marketing works.
Pre-built e-commerce data models handle standard scenarios. Track revenue at the variant level, attribute bundle revenue to individual products, separate gross revenue from discounted revenue. No custom development needed for common patterns.
Connect Google Analytics with your store data to see where abandoned cart visitors came from. Discover that paid search visitors abandon 50% more than organic - adjust your bidding strategy accordingly.
Combine sales velocity data with current inventory levels. Get warnings when fast-selling items hit reorder points. One supplement company reduced stockouts by 80% and cut holding costs by 30% through better inventory visibility.
No, BEEM connects to both and standardizes the data model. Compare performance across marketplaces apples-to-apples. See which products sell better where and adjust your distribution strategy based on actual data.